计划书英文范文五篇
计划书英文篇2
Catering business plan
一、创业经营宗旨和理念One, entrepreneurship, purpose and philosophy 明月西餐厅的经营宗旨为：“著意求新，以客为尊”，经营理念为“极意营造幽雅、舒适、休闲之气氛，融汇西方餐馆美食”。Moon restaurant business purpose as: "deliberately Innovation, customer-oriented" business philosophy is "intended to create a very elegant, fortable, leisure atmosphere, integrate Western restaurant cuisine."
二、市场定位Second, market positioning
1. 选址方面：明月西餐厅位于学院的美食街内，与连串的快餐店连在一起，但都作为美食街唯一的西餐厅 . 与其它快餐店所不同的是有更好的就餐环境和更优质的服务。 1 Location: the moon restaurant is located within the School Food Street, with a series of fast food together, but are as the only restaurant food court with other fast food restaurants the difference is that there is a better dining environment and better quality of service.
2. 格调方面：明月西餐厅为温馨浪漫的风格，为顾客提供优
质的服务，给顾客贵族式的享受，力求营造一种幽雅、舒适、休
闲的消费环境，引导消费者转变消费观念，向崇尚自然、追求健
康方面转变。 2 category:the moon restaurant is warm and romantic style, to provide customers with quality service, giving customers
aristocratic enjoyment, and strive to create an elegant, fortable and relaxing
environment for consumption, and guide consumers to change consumer attitudes, to advocate Naturally, the pursuit of health changes.
3. 校园市场环境方面：校园经济的市场有很广的发展领域，
消费者也是很单纯的消费，相对外部市场竞争要小，个体经营单纯，以小投资为主，服务于在校大学生。 3 cus market environment: Cus has a very broad market economy development areas, consumer spending is also very simple, relatively external market petition to small, self-employed simply to small investment-based, service to the college students.服务于学生，应该提供最优质的服务，首先，
要吸引学生的注意目光，让他们能在最短的时间来光顾本店，所
计划书范文运用的营销方法是多种途径的；其次，是怎样达到以下营销效果Serving the students, should provide the best quality
service, first of all, to attract the attention of students eyes, so that they can in the shortest possible time to shop, and by the use of marketing methods are a variety of ways; secondly, how to achieve the following marketing effectiveness
潜在客户Potential customers
现实客户Real customers
满意客户Satisfied customers
美誉度Reputation
所运用的营销方法也是多种多样的。By the use of marketing methods are varied.
4.SWTO 分析 4.SWTO analysis
学院现有一万三千几个师生，调查资料表明他们多消费用于饮食方面占了 54.7% ，正因如此，饮食也是
在学校创业首选之路。Several existing thirteen thousand college students, the survey data show that more than they consume diet accounted for 54.7 per cent,which is why diet is also the preferred way
entrepreneurship in schools.消费对象比例图如下：Object of consumption ratio is as follows:
同时在校院里经营西餐厅的 SWTO 分析图如下：While in
the school yard run restaurant in SWTO analysis is as follows:
S ：美食街附近是男生宿舍最聚中的地方，偶尔去美食街的
人占了全师生S: Food Street near the dorm together in most places, and occasionally go to the food court of the people accounted for the entire student
W ：大多数学生都习惯了到快餐和学校所设的饭堂就餐，对
于西餐厅来说不那么的习惯，但资料表明对西餐厅有兴趣尝试的
占了W: most students are accustomed to fast food and school canteen dining set, it is not so for the
restaurant
habit, but the data show that the western restaurant are interested in trying to account for
O ：现时有 40.2% 师生觉得现在学校最缺的服务是就餐环境，而适合明月西餐厅设计是幽雅、舒适、休闲的消费环境，这
可表明了，明月西餐厅开业后会有更受欢迎的可能性。O: At present, 40.2% students feel that the school is sorely lacking service dining environment, and suitable moon design is elegant restaurant, fortable and relaxing environment for consumption, which may indicate that the
moon, the West will be more popular after the restaurant opened possibilities.
T ：美食街有众多快餐店和学校内有五间饭堂T: Food Street, there are many fast food restaurants and school canteens within five
三．III.管理理念Management philosophy
1. 尊重餐饮业人员的独立人格1.Respect catering staff independent
personality
2 互相监督：管理层监督员工的工作，同时员工也可以向上级提出自己的意见或见解 2 mutual supervision: management oversight staff, while employees can submit their views to their superiors or opinion
3 营造集体氛围：既要上下属感受到西餐厅纪律的严明，也要关怀员工，让员工感受到来自集体的温暖，有利于加强凝聚力，提高工作积极性 3 to create a
collective atmosphere: both to subordinates feel restaurant on strict discipline, but also caring staff, so that employees feel the warmth from the collective, is conducive to strengthening cohesion, improve work motivation