商务英语应用写作电子教案下载-样章.doc
课程名称
商务英语应用写作
课程编号
 
 
学 分 数
 
课型
必修课（√ ） 选修课（ ）
理论课（ ） 实验课（ ）
任课教师
韩宁
总学时
54
授课对象
商务英语05级1、2班 06级五年专 共 3 个班
基本教材和主要参考资料
1、《商务英语写作》，吴柏祥主编：清华大学与北京交通大学出版社出版，2005年
网址：
2、《商务英语写作》，边毅主编：清华大学与北京交通大学出版社出版，2005年
网址：
教学目的和要求
课程目的和要求是帮助学生了解和掌握商务英语文书和信函等的语言特征和文体风格，传授各类商务英语书信、文书的写作知识和写作技巧，巩固学生所学的国际贸易业务和其他商务知识，并通过大量的课堂实践提高学生在商务活动中进行各类写作和文件翻译的能力，为他们毕业后走向工作岗位能迅速进行业务操作打下坚实的理论和业务知识基础。
 
 
 
 
 
 
商务英语应用写作教案
授课方式
理论加实践课
课时安排
2
授课题目 Unit 1 —2：Introduction and writing employment materials
教学目的、要求：
一、了解商务英语应用写作的重要性、商务文件的分类。
二、掌握商务英语应用写作的基本特点、基本策略。
三、掌握就业相关文体中求职信、个人简历及致谢函三种文体的写作。
四、掌握信函信封的格式和书写方式。
教学重点及难点：
重点：一、商务英语应用写作需掌握的基本原则与策略；
二、个人简历及求职信的写法；
难点： 一、教材全部用英文编制，加大对于本章部分内容理解的难度。
二、 个人简历中部分专业名词的固定表达方式。
教学基本内容：
UNIT 1 An Introduction to Business Writing
1. BUSINESS WRITING′S IMPORTANCE：List some samples （课件1）
（1）Lose job opportunities (poor writing)
（2）Hurt promotion chance(poor writing)
（3）Save money and time (good writing)
（4）People wont buy what they don’t understand
2. The Classification of BUSINESS Documents；
3. BUSINESS WRITING′S STRATEGIES
（1）Lead in one sample – a memo：to ask students to find its features：（课件2）
MEMORANDUM
To: ALL staff
From: Allen Smith, Administrative Officer
Date: May 12 , 2000
Subject: Operating Instructions for Neo Copying Machines
A new photocopier has been installed in the general office. All staff is welcome to use it.
To ensure the copier”s survival, it is important to keep the following procedures in mind.
● Use the machine for no longer than 30 minutes at a time.
● After use ,allow the machine to cool for at least 5 minutes.
● Make sure the switch is turned off after use.
Please speak to me if you have any questions about the machine.
（2）Strategies：P3-6 （课件3）
UNIT 2 ENGLISH WRITING OF EMPLOYMENT
1．Learn LAYOUT OF BUSINESS LETTER （课件4、5）
（1）BLOCK STYLE
（2）MODIFIED BLOCK STYLE
2．Learn LAYOUT OF BUSINESS LETTER （课件6、7、8、9）
（1）KEY POINTS：
1. ADDRESS : number,name of house
street
road
avenue(AVE.)
village or town
county
city,state
country
2.SALUTION:
ordinary men and women
Mr. Babara Evans
Mrs.June Smith (married women)
Miss Nana Wang(unmarried women)
Ms. Serena Liu (whose marital status is
unknown)
3.signature:
Sincerely,
Sincerely yours,
Yours faithfully,
Yours truly,
4.Postcript:(附加语）
P.S. Your parcel has just arrived after my writing the above .Thank you.
5.Enclosure :(附件）
Enc. ：1. Invoice #1003
2.Check #1230
Encl: 1. Invoice
3．Learn LAYOUT OF ENVELOPE
（1）Block Style （课件10）
（2）Another Style（课件11）
4．Learn LAYOUT OF ENVELOPE
Some key points：
（1）左下角：挂号 Registered （课件12）
航空 Via Air Mail
密件 Secret
印刷品 Printed Matter
（2）托人转交的（课件13）
（3）系证明信或推荐信（课件14）
5．COVER LETTERS
（1）Three components: （课件15）
1. Who you are: brief introduction of yourself
2. Why you are writing:
◆How you heard about the job
(Which position you apply for)
◆Why choose them(the flattery)
◆Your qualifications and accomplishments（课件16）
（2）Important rules of writing cover letters:
1.Tailor to the target reader or industry
2.Don’t write more than one page
3.Make specific opening attract the employer
6．PROFESSIONAL RESUME
（1）The content ：P16
（2）A sample：（课件17）
RESUME
Name: David Yang
Address: 16th Floor, International Trade Plaza
No.17 Wusi Road
Fuzhou, Fujian
Telephone: 0591-********
E-mail Address: David13@sina
Date of birth: Dec22, 1984Sex: Male
Objectives: -------------------------------------------------------Education: 2004---2007 Foreign Language Department of Business English
Fuzhou Polytechnic
Scholastic honors: Received------------ scholarship, 2004-2005
Received------------ scholarship, 2005-2006
Honors: Received ------------ award in 2005
Received ------------ award in 2006
Technical training: Attended the course in secretary of Fuzhou Polytechnic
Experience:
2004---2005 A secretary of general manager, Fujian Import & Export Co.,Ltd.
Responsible for---------------------------------------------------------------
----------------------------------------------------------------------------------
(The chair of Department Student Union )
2005---2006 An instructor of International Education Services
Conducted-------------------------------------------------------------------------
-----------------------------------------------------------------------------------
Skills: Software Applications: Microsoft Office 2000
Fluent in English
商务英语写作
Interests: Photograph, Language Studies, Traveling
Reference: Available upon Request (详细参考资料备索)
（3）Important Features: （课件18）
1. Make your resume a quality document
2. Write an honest resume
3. Write a confidence resume
4. Write a skills-based resume
5. Meet your prospective employer’s need
6. Keep it short ,simple ,easy to read
7. Make the key messages specific
7．THANK YOU LETTERS
（1）The situation: job acceptance （课件19）
1. Thank the company and accept the position;
2. Restate the contract provisions;
3. A statement of your happiness at the position
（2）The situation: job rejection or uncertain （课件20）
1. Thank the company taking the time;
2. Learn a lot : helpful advice
3. Make an effort / ask for result
8．Homework and Exercises
(1) Write a cover letter: P33
(2) Write your professional resume
(3) Write a thank you letter: P34