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Name: big, medium and small business plan
[editor's note] ICXO business plan is at the gate of the "entrepreneurial investors astepping-stone to success", a good business plan will enable entrepreneurs to achieve a
Business plan
The business plan is at the gate of the entrepreneurs investors "astepping-stone to success", a good business plan will enable entrepreneurs to achieve a multiplier effect.
I. business plan
A written summary of the business planned by the entrepreneur.
It is used to describe the internal and external environmental conditions and elements associated with the proposed enterprise, providing guidelines for business development and measuring standards of business progress.
Usually, an entrepreneurial plan is a combination of marketing, finance, production, human resources and other functional plans.
Write a business plan to think about:
(I) focus on products;
(two) dare to compete
(three) understanding the market;
(four) indicating the policy of action;
计划书范文(five) show your management team
(six) a summary of the outstanding plans
Two, the content of the business plan
In general, the business plan should be included in the business category, capital planning and sources of funds, the total funds allocation ratio, stage target, financial prediction, marketing strategy, p
ossible risk assessment, motivation, register of shareholders, a predetermined number of employees, the specific content includes the following eleven aspects:
(a) cover
The design of the cover should be aesthetic and artistic. A good cover will make the reader have the initial impression and form a good first impression.
(two) plan summary
It's the essence of a condensed business plan.
The plan summary covers the main points of the plan so that readers can review the plan and make judgments in the shortest possible time.
The plan summary generally includes the following:
Company introduction;
Managers and their organizations;
Major products and business scope;
Market overview;
Marketing strategy;
Sales plan;
Production management plan;
Financial plan;
Demand for funds, status, etc.
The abstract should be as concise and vivid as possible. In particular, explain the differences between your own business and the factors that make you successful.
(three) enterprise introduction
The purpose of this section is not to describe the whole plan, nor to provide another summary, but to introduce your company, so the focus is on your company's philosophy and how to draw up the compa
ny's strategic objectives.
(four) industry analysis
In the industry analysis, we should correctly evaluate the basic characteristics, competition situation and future development trend of the selected industries.
Typical questions about industry analysis:
(1) what is the extent of the development of the industry? How is the development now?
(2) what role does innovation and technological progress play in this industry?
(3) what is the total sales volume of the industry? What is the total income? What's the development trend?
(4) what is the trend of the price?
(5) what is the extent of the impact of economic development on the industry? How did the government influence the industry?
(6) what are the factors that determine its development?
(7) what is the nature of competition? What strategy will you take?
(8) what are the barriers to entry into the industry? How will you overcome it? What is the typical rate of return in this industry?
(five) introduction of products (services);
Product introduction should include the following content: the concept, properties and characteristics of the product; the main products; product market competition; the research and development of products; analysis of new product development plan and cost forecast; product market prospects; product brand and patent etc..
In the product (service) presentation section, the entrepreneur should make a detailed description of the product (service), which should be accurate and easy to understand,
So that investors who are not professionals can understand. In general, product introductions are enclosed with product prototypes, photographs, or other introductions.
(six) personnel and organizational structure
In the enterprise's production activities, there are human resources management, technical management, financial management, operation management, product management and so on. The human resources management is one of the most important links.
With the development of society today, man has become the most
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