1单选(2分)
Which of the following represents a goal for business writers?
A.
You should concentrate on your feelings in business messages.
B.
You should get your audience to believe and accept your ideas.
C.
You should create messages that are lengthy to demonstrate your superior intellect and language skills.
D.
You should write business messages from your perspective.
正确答案：B你没选择任何选项
解析：D、Business writers must strive to produce messages and presentations that are economical,persuasive,audience oriented,and purposeful.
2单选(2分)
Before Melissa organizes and composes her message,she should ask two questions:(1)Why am I sending this message?and(2)
得分/总分
A.
Why did my boss give this task to me?
B.
What do I hope to achieve with this message?
C.
How can I get this message written as quickly as possible?
D.
Do I have enough time and financial resources to complete the work?
正确答案：B你没选择任何选项
解析：D、All workers may question their boss's decision,their time,and their resources. Nevertheless,to determine the best organization and presentation,they must focus on the reason for sending the message and this question:What do I hope to achieve with this message? 3单选(2分)
You are selecting a channel for sending your message.Which of the following is NOT a factor to consider when making this decision?
得分/总分
A.
Amount and speed of feedback and interactivity required
B.
Cost of the channel
C.
Confidentiality and sensitivity of the message
D.
Your competitors'channel use
正确答案：D你没选择任何选项
解析：D、Consider the following factors when selecting a communication channel:importance of the message,amount and speed of feedback and interactivity required,necessity of a permanent record,cost of the channel,degree of formality required,and confidentiality and sensitivity of the message.
4单选(2分)
Lindsay is writing a property description for a new real estate brochure.To make her brochure more effective,Lindsay should anticipate her audience.This means she
得分/总分
A.
identifies the property's outstanding traits and describes them clearly.
B.
concentrates on the price and value of the property.
C.
writes using familiar words and a friendly,informal tone.
D.
considers what the readers are like and how they will react to the message.
正确答案：D你没选择任何选项
解析：D、When anticipating an audience,Lindsay should consider what the readers are like and how they will react.This will assist her in writing a description of the property and benefits that appeal to her audience.
5单选(2分)
Which of the following sentences best focuses on the audience?
得分/总分
A.
We are very pleased to have you as our newest customer.
B.
You can help us by sending us your payment immediately.
C.
Register now to lock in your preferred travel dates.
D.
All sentences are focused on the audience rather than the sender.
正确答案：C你没选择任何选项
解析：D、The sentence"Register now to lock in your preferred travel dates"places focus on the audience.The other sentences place more focus on the sender.
6单选(2分)
Marketing Director Kiprova will inform the board of directors that customers are not responding positively to the company's Paris Hilton ads.Which of the following is the most appropriate announcement?
得分/总分
A.
Our customers are ripping on our Paris Hilton ads,even though we know these ads rock.
B.
Our customers are badmouthing this awesome new marketing campaign;they are obviously just out of it.
C.
At the meeting you will receive reports on recent customer criticism of the new Paris Hilton ads. D.
It has come to my attention that our customers have denigrated our strategic implementation of Paris Hilton's notoriety in our novel ad campaign.
正确答案：C你没选择任何选项
解析：D、Using the words"ripping on","rock”,"badmouthing,""awesome,"and"out of it"is unprofessional.Words such as"denigrated,""strategic implementation,"and"notoriety"are examples of inflated language that may be unfamiliar.The word"criticism"better describes the customers'reactions.
7单选(2分)
Which of the following business messages would use the direct strategy?
得分/总分
A.
A letter denying credit to a customer
B.
A sales letter
C.
A letter rejecting a customer's claim
D.
An e-mail to your staff reminding them of the upcoming all-staff meeting
正确答案：D你没选择任何选项
解析：D、Typical business messages that follow the direct strategy include routine requests and resp
onses,orders and acknowledgments,nonsensitive memos,e-mail messages,informational reports,and informational oral presentations.All other answer choices should use the indirect method.
8单选(2分)
Which of the following message openings is the most direct opening for an e-mail message announcing a new telecommuting plan?
得分/总分
A.
A number of employees have asked about telecommuting options.
B.
Many businesses have been implementing telecommuting programs,and we have studied their programs extensively.
C.
Rising gas prices have led many companies to allow telecommuting,and we think this might be a good idea for our company.
D.
Our new telecommuting program will begin on August1.
正确答案：D你没选择任何选项
解析：D、Of the options shown,"Our new telecommuting program will begin on August1"is the most direct opening.The others are more indirect because they provide background information.
9单选(2分)
Which of the following contains no sentence faults?
得分/总分
A.
Which is why we are considering new health insurance options.
B.
HealthNet's coverage is extensive,and the rates are fair.
C.
Review the list of benefits,then let me know what you think.
D.
Having good health insurance is important to employees we need to keep that in mind.
正确答案：B你没选择任何选项
解析：D、Only"Health Net's coverage is extensive,and the rates are fair"is a complete sentence.It is grammatically complete and makes sense standing alone.The sentence beginning with"Which"is a fragment.The sentence beginning with"Review"contains a comma splice.The sentence beginning with"Having"is a run on.
10单选(2分)
Which of the following best avoids a long lead-in?
得分/总分
A.
Yes,we will send the information you requested.
B.
This is to advise you that we will send the information you requested.
C.
You may be interested to learn that we will send the information you requested.
D.
I am writing this letter to inform you that we will send the information you requested.
正确答案：A你没选择任何选项
解析：D、"Yes,we will send the information you requested"best avoids a long lead-in.Other sentences contain long lead-ins.
11单选(2分)
Jackson is sending an e-mail message about an important upcoming meeting.Which of the following represents the most effective subject line?
得分/总分
A.
Urgent!
B.
Our next staff meeting will be held on the15th of August.
C.
Please Attend Staff Meeting August15
D.
Please Read NOW
正确答案：C你没选择任何选项
解析：D、Only"Please Attend Staff Meeting August15"clearly explains the purpose of the
message.Ineffective techniques include using vague subject lines(Please Read NOW),using one-word subject lines(Urgent!)and using complete-sentence subject lines.
12单选(2分)
Which of the following is the most appropriate closing for an e-mail message or memo?
得分/总分
A.
Please submit your report by August1so that the information can be presented at the seminar. B.
Please let me know if I may be of further assistance.
C.
Thank you in advance for answering my questions.
D.
It's been great talking with you.
正确答案：A你没选择任何选项
商务英语写作
解析：D、Only"Please submit your report by August1so that the information can be presented at the seminar"creates an appropriate closing because it provides deadlines and action information.Other choices include trite language or sound insincere.
13单选(2分)
Porter's company has decided to let employees use instant messaging(IM)as an internal communication tool,and she wants to make sure that she's using it professionally.What should she do?
得分/总分
A.
Make sure she's available via IM at all times so that her colleagues can always reach her.
B.
Include both professional and personal contacts on the same IM contact list for efficiency.
C.
Respect her receivers by using proper grammar,spelling,and proofreading in her instant messages.
D.
Create an imaginative IM name for herself such as"PrettySmart1."
正确答案：C你没选择任何选项
解析：D、Porter should respect her receivers by using proper grammar,spelling,and proofreading in her instant messages.She should make herself unavailable when she needs to complete a project or meet a deadline,and she should keep separate lists for professional and personal contacts.
14单选(2分)
Which of the following is an effective opening for a routine information request letter?
得分/总分
A.
Please answer the following questions about your Web hosting services.
B.
My name is Jill Aubrey,and I am the office manager for Cape Consulting Inc.
C.