第二届全国大学生电子商务“创新、创意及创业”挑战赛
赛区作品
创新创意创业
作品编号：_____CQB091_____
参赛学校：___邮电大学__
作品名称: ______情系三农____
团队名称：_____梦之队______
指导老师：____王亚红_______
团队成员：_明娃_何秉轩_栋_程林_晋丞_
2010年11月
作品信息表
目录
三创概要
一项目的执行容````````````````````````````````````````````````````````````5 二项目的发展前景````````````````````````````````````````````````````````````5 三运营的核心模式````````````````````````````````````````````````````````````6 四项目的执行优势````````````````````````````````````````````````````````````6 五项目的可行性````````````````````````````````````````````````````````````````````` ```6
六项目的总结````````````````````````````````````````````````````````````````````` ``````7
第一章市场分析
1.1整体市场容量及前景```````````````````````````````````````````````````````````7
1.1.1总体网民规模`````````````````````````````````````````````````````````````7
1.1.2中国水果行业数量规模`````````````````````````````````````````````````7
1.2目标市场分析``````````````````````````````````````````````````````````````7
1.2.1网络社区交友````````````````````````````````````````````````````````````7
1.2.2中国水果行业电子商务发展阶段````````````````````````````````````8
1.3目标用户的分析```````````````````````````````````````````````````````````9
1.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````9
1.4.1市场趋势``````````````````````````````````````````````````````````````````9 1.4.2市场机会`````````````````````````````````````````````````````````````````````
``9
第二章运营方案
2.1公司理念````````````````````````````````````````````````````````````````````` ``````9
2.2公司目标````````````````````````````````````````````````````````````````````` ``````9
2.3发展战略````````````````````````````````````````````````````````````````````` ``````10
2.3.1整合用户服务与社区服务`````````````````````````````````````````````````10
2.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````10
2.3.3逐步推广扩散``````````````````````````````````````````````````````````````11
2.4业务与赢利模式```````````````````````````````````````````````````````````````````11
2.4.1业务体系````````````````````````````````````````````````````````````````````1 1
2.4.2业务详述````````````````````````````````````````````````````````````````````1 1
情系2.4.3业务发展规划```````````````````````````````````````````````````````````````11
2.4.4盈利模式````````````````````````````````````````````````````````````````````1 1
第三章项目实施方案
3.1总体架构````````````````````````````````````````````````````````````````````` ``````12
3.2各部分容````````````````````````````````````````````````````````````````````` ````14
3.2.1资讯频道````````````````````````````````````````````````````````````````````` 14
第四章网络推广方案
4.1目标市场分析````````````````````````````````````````````````````````````````````` ``14
4.2目标体的行为方式```````````````````````````````````````````````````````````````15
4.3的网络营销战略目标``````````````````````````````````````````````````````````15
4.3.1快速扩阶段````````````````````````````````````````````````````````````````15
4.3.2过滤时期````````````````````````````````````````````````````````````````````` 15
4.3.3稳定时期````````````````````````````````````````````````````````````````````` 15
4.4网络营销定位````````````````````````````````````````````````````````````````````` ``15
4.4.1搜索引擎定位````````````````````````````````````````````````````````````````15
4.4.2许可Email营销定位`````````````````````````````````````````````````````````16
4.4.3口碑传播定位`````````````````````````````````````````````````````````````````16 4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````16
4.5.1网络营销整体思路````````````````````````````````````````````````````````````16
4.5.2品牌推广思路``````````````````````````````````````````````````````````````````17
4.5.3搜索引擎营销``````````````````````````````````````````````````````````````````17
4.5.4社会化媒体营销```````````````````````````````````````````````````````````````17
4.5.5联盟广告``````````````````````````````````````````````````````````````````17
4.5.6其他网络营销方式`````````````````````````````````````````````````````````````17
4.5.7线下推广````````````````````````````````````````````````````````````````````` ```17
第五章竞争分析
5.1电子商务模式的分析